Dr. Marten’s: DIY Docs
Dr. Marten’s hired Ludi to customize a pair of their shoes as part of their “DIY Docs” artist series, supporting LGBTQ+ charities.
After sending over some initial sketches of the look and feel (see image on the right), Ludi was sent a pair of Docs of her choosing to use as a canvas. Ludi filmed the process, and the custom-designed shoes were shared on Dr. Marten’s social media accounts and on a special on-site feature.
When asked about the inspiration behind the design, she shared:
“I wanted to channel the feeling of vibrancy and aliveness that I felt while looking at the countless wildflowers in a river valley where I was while I worked on my design. While painting, I couldn’t help but also think about the feeling of belonging and kinship in Robin Wall Kimmerer’s beautiful words: “all flourishing is mutual.”
After sending over some initial sketches of the look and feel (see image on the right), Ludi was sent a pair of Docs of her choosing to use as a canvas. Ludi filmed the process, and the custom-designed shoes were shared on Dr. Marten’s social media accounts and on a special on-site feature.
When asked about the inspiration behind the design, she shared:
“I wanted to channel the feeling of vibrancy and aliveness that I felt while looking at the countless wildflowers in a river valley where I was while I worked on my design. While painting, I couldn’t help but also think about the feeling of belonging and kinship in Robin Wall Kimmerer’s beautiful words: “all flourishing is mutual.”