VANS: Holiday Campaign 2022

Commissioned by Vans Europe, Ludi created a series of illustrations for their 2022 Holiday campaign centered on the theme of togetherness. The artwork was featured in seasonal window displays throughout December across stores in Scandinavia and Eastern Europe, bringing warmth and visual storytelling to storefronts during the holidays.

In addition to the installations, the illustrations were applied to a range of branded giveaway items—including a custom tote bag, sticker, patch, and wrapping paper—designed to enhance customer engagement and spread festive cheer.

This project was developed in collaboration with Copenhagen-based creative agency Back To Future Sounds.