With a decade of experience in visual storytelling, Ludi has brought creative visions to life for brands and institutions including Apple, Herman Miller, Samsung, The Smithsonian, and Dr. Martens.
After a period of study and deep focus on her fine art practice, Ludi founded studio leilu as a dedicated home for her intentional, human-centered illustration collaborations.
Ludi’s illustration process blends analog methods, like coloured pencil, gouache, pastel, ink, and printmaking, with digital techniques to create richly textured, emotionally resonant imagery. In an era of ultra-polished digital and machine-generated images, Ludi’s work centers the hand of the maker. Favoring warmth and tactility, she creates visuals that feel personal and distinctive — telling stories with authenticity and heart.
Each project begins with listening and unfolds through shared discovery. Drawing from the natural world, her Latin American heritage, Nordic design, and craft traditions, Ludi makes work that feels grounded, intentional — and human.
Adidas, Apple TV+, Samsung, Vans, Dr. Marten’s, Los Angeles Times, Vogue, The Other Art Fair, Creative Debuts, The Guardian, Vice, The Smithsonian, Toms Shoes, The Trevor Project, Rock The Vote, The Canadian Broadcasting Company (CBC), The Creative Independent, Refinery29, Stylist Magazine, The Body Shop, Coachella Music Festival, Herman Miller, OKCupid, Glamour Magazine, Jiggy Puzzles, Knix, Choose Democracy, NBC, So Young Magazine, Vogue Eyewear, UCLA, Planned Parenthood, Prime Video, Phillips Auction House, Boots Pharmacy, Tumblr & more
— Editorial illustration
— Packaging illustration & design
— Illustration licensing for products, packaging, textiles & more
— Surface pattern & textile design
— Live drawing & event activations
— Murals & public art
— Window displays & installations
— Creative workshops
— Poster art
— Key art
— Animated illustrations
— Book covers & publishing illustration
— Hand-lettering
— Custom interior design commissions — private & corporate
— Illustrated logo design
— Custom web design (platform-based)
— Brand illustration & visual storytelling support
Let’s work together!
— Packaging illustration & design
— Illustration licensing for products, packaging, textiles & more
— Surface pattern & textile design
— Live drawing & event activations
— Murals & public art
— Window displays & installations
— Creative workshops
— Poster art
— Key art
— Animated illustrations
— Book covers & publishing illustration
— Hand-lettering
— Custom interior design commissions — private & corporate
— Illustrated logo design
— Custom web design (platform-based)
— Brand illustration & visual storytelling support
Let’s work together!
2023 / Shortlisted, Ung Svensk Form (Young Swedish Design Award)
2020 / Art On Link, LinkNYC, New York City, US
2020 / Hecho Con Galaxy Samsung Presentation, Times Square & Oculus World Trade Center, New York City, US
2019 / Cluster Illustration Fair, London, UK
2018 / Illustrator in Residence, The Other Art Fair x Saatchi Art, Brooklyn, US
2023 / MFA, Visual Communication / Konstfack University of Arts, Crafts & Design / Stockholm, Sweden
2018 / Continuing studies, Illustration / Pratt Institute / Brooklyn, NY, USA
2013 / BA, Political science & gender studies / University of British Columbia / Vancouver, BC, Canada
One Club for Creativity
C-Print Journal
Elephant Magazine
Hyperallergic
Hunker
Vagabond City Lit
Canvas by Saatchi Art
Creating Your Own Path
Nailed Magazine