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studio leilu
The artist seated in the corner of her studio, arms crossed, with paintings and a pinned corkboard behind her

about

studio leilu is an illustration and design studio working across illustration, art licensing, visual storytelling, surface design, and public art, founded by Stockholm-based visual artist Ludi Leiva.

With over a decade of experience and an MFA in Visual Communication, I’ve brought creative ideas to life for global clients including Apple, The Guardian, Adidas, and Vogue. Following a period dedicated to developing my fine art practice, I am returning to commercial and collaborative projects with fresh perspectives and renewed creative energy to through studio leilu.

I partner with brands, businesses, and people to create distinctive, thoughtful visuals rooted in collaboration, shared values, and a human-centered approach. Across applications and disciplines, the focus is on creating work that feels considered, engaging, and full of life.

Working primarily with physical media and digital post-production, I’m drawn to texture, expressive marks, and the beauty of handmade imperfection. In an increasingly automated visual world, I believe in the value of work that carries the trace of a human hand. My visual language draws on the natural beauty of the Pacific Northwest, where I grew up, my Latin American heritage, and the Scandinavian design sensibility of everyday life in Stockholm. Together, these influences shape a practice that is deeply personal, tactile, and ever-evolving.

On the name

A mashup of my first and last names, “Lei” from Leiva, and “Lu” from Ludi. “Studio” names the playful, collaborative half of my practice: a working laboratory built for levity and experimentation. studio leilu sits deliberately apart from my fine art studio: same hands, different rules, and more permission to work collaboratively across diverse commercial projects.

Selected clients over the past decade

What the studio does

Focus areas

Art licensing

Original artwork for prints, products and considered spaces.

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Commissions

Custom illustration and artwork developed around a specific brief, story or creative vision.

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Live drawing

Live illustration experiences for events, gatherings and brand activations.

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Murals & window painting

Site-specific artwork that transforms walls, windows and physical environments.

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What past clients are saying

“Ludi is a rare mix: not only is she incredibly talented, she’s also highly reliable and cooperative. Hire her, folks!”
— Sam Escobar (Allure Magazine)

Have a project or collaboration in mind?

Whether you’re looking for artwork to license or a bespoke commission, I’d love to hear what you’re working on.