studio leilu is the illustration and graphic design practice of visual artist Ludi Leiva. Based in Stockholm, the studio offers thoughtful, visually rich creative services for clients worldwide.
With over a decade of experience in visual storytelling, Ludi has brought creative visions to life for global clients including Apple, Herman Miller, Samsung, the Los Angeles Times, and Dr. Martens.
Following a period of study and focused studio practice, Ludi founded studio leilu as a renewed space for intentional, human-centered illustration and visual storytelling collaborations.
studio leilu collaborates with values-aligned partners—small brands, cultural institutions, and impact-led organizations—who prioritize sustainability, community, and meaningful connection. Rather than focusing on a single sector, we’re drawn to shared values and collaborators who lead with curiosity, integrity, and a deep love for what they do.
Ludi’s illustration process is rooted in analog methods—coloured pencil, gouache, pastel, ink, and printmaking—combined with digital post-processing techniques to create richly textured compositions. In a time of ultra-polished digital aesthetics, leilu’s visual language honors the hand of the maker, embracing imperfection, process, and emotional depth.
Each project begins with listening and unfolds as a shared discovery. Drawing from the natural world, Ludi’s Latin American heritage, Nordic design, contemplative practices, and craft traditions, our work aims to feel grounded, intentional, and alive.
We focus on:
Illustration
Editorial illustration
Poster art
Surface & textile design
Live drawing & activations
Murals
Creative workshops
Licensing
Animated illustrations
Book cover illustration
Publishing & book illustrations
Packaging design
Hand-lettering
Platform-based web design
Illustrative logo design
Let’s work together!